google analytics event tracking

From Category, you can click either the link above the table to see the data by Action or Label, you can filter the information to find what you’re looking for using the search box or you can click one of the links in the results to see the detail about that particular event. I mentioned it briefly above but passed over it — events are made up of a few different components: For example, if you set up an event for a video interaction on your product page, you might set up the following values for your event: Generally speaking, these levels get more specific and granular from Category (highest level) to Action and Label (most specific and granular). For example, you could set up goals for: Then, you can find out which traffic sources or pages on your site contribute most to achieving those goals…and which need improvement. Download Now, Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. I mean, if it’s not putting more money in your pocket or improving your user experience, what’s the point? EXCEPT AS EXPRESSLY SET FORTH IN THIS PARAGRAPH: (a) AGENCY SHALL HAVE NO LIABILITY FOR ANY SERVICES PROVIDED, INCLUDING ANY LIABILITY FOR NEGLIGENCE; (b) AGENCY MAKES AND CLIENT RECEIVES NO WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR IN ANY OTHER PROVISION OF THIS AGREEMENT OR ANY OTHER COMMUNICATION; AND (c) AGENCY SPECIFICALLY DISCLAIMS ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. The first 10 event hits sent to Analytics are processed immediately, thereafter processing is rate-limited to one event hit per second. 1. When a visitor completes an Event labeled as “Interaction”, they’re no longer considered a bounce…even if they leave without visiting a second page. IN NO EVENT SHALL AGENCY BE LIABLE FOR ANY INDIRECT, SPECIAL, CONSEQUENTIAL, INCIDENTAL OR EXEMPLARY DAMAGES OF ANY NATURE IN CONNECTION WITH THIS, Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement if such delay or failure arises by any reasons beyond its reasonable control, including any act of God, any acts of the common enemy, the elements, earthquakes, floods, fires, epidemics, riots, failures or delay in transportation or communications or utilities, or any act or failure to act by the other party or such other party’s officers, employees, agents or contractors; provided, however, that lack of funds shall not be deemed to be a reason. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns. Further, this term shall apply, without limitation, to all forms of social media and online forums. Check your real-time analytics to see that your events are firing. How do you create white papers that actually convert? If you’re not quite sure you want to get a dedicated plugin, you can also play around with Event Tracking by using the simple outbound link tracking example I gave you above. Using events, you can see exactly how users are interacting with your site, and slice and dice your data in novel ways to learn tons about your visitors. For advice setting up Event Tracking, and some ideas of how to use it check out this Event Tracking blog post. If you’re like a lot of webmasters I’ve met, you have at least a basic understanding of website analytics. We share a five-step guide to design papers that will generate leads for your agency. For example, all data about your video tracking may be here as Video, alongside your form interaction information which you may have called Forms. Governing Law.

This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or … The Top Events report starts on the Events Category report as this is where you place the generic information about your event in order to group the data together. What do they mean? Once you have your Event Tracking code in place on the activities that you want to track on your website, you will need to head over to the Behavior > Events > Overview report in Google Analytics to start getting familiar with the data you can now analyze. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic. Client understands and agrees that they are paying the Agency as a service to generate results, but that results are never guaranteed. “Spending thoughts in advance in understanding the Google Analytics events hierarchy and a suitable naming convention for your business situation pays dividends later. Use GA Debugger to analyze how events are being tracked. Subject to the foregoing, this Agreement shall be binding upon and inure to the benefit of the parties hereto and there respective heirs, legal and personal representatives, successors and permitted assigns.

If in doubt where to start when figuring out the event naming convention, I recommend thinking about what is the most granular action that you like to track with an event. You can contact us if you have any questions. Ok, so how about those different labels that you have to add to your Event? If you just need to add Event Tracking to a single link, it really is that simple. Once you have Event Tracking set up (more on that in a second), you can view the main Event dashboard by going to Behavior → Events: From there, you can drill down further and view Events divided up by pages or other reports: You’ll also be able to add Events as Secondary dimensions in any of your other Google Analytics reports: And one great use for Events is the aforementioned method of setting them up as Goals so that you can track conversion rates for your various Events. So, for example, if you have a goal set up for an ecommerce purchase (set when a visitor reaches your Thank You page), you can set up events for micro-interactions that occurred before they got there.

This is particularly good for monitoring conversion assisting functionality on your website, whether product videos, live chat, postal options etc, allowing you to understand whether they improve conversions. Basically, Event Tracking allows you to track specific events that you define. For that reason, many webmasters who aren’t heavily into analytics often eschew using Event Tracking … The best ways to do that are 1) diving in and experimenting (start a personal site and just try things out, and 2) learning from the experts (in this case, that’s basically Simo Ahava. The Parties agree not to disparage, slander, or defame, directly or indirectly, each other or its principals, agents, officers, owners, directors or employees whether during the Term or after termination of this Agreement. 6. But how does that actually translate into tangible improvements to your site? The Overview contains the summary of the Top Events data, which can be handy to keep an eye on but you may prefer to head straight to the Top Events Report instead as this is where all the details are and you can drill down with ease to analyze the information you’re looking for. Using this guideline, one of... What Is Google Analytics Event Tracking?

Universal Analytics is not able to track events automatically (because they might differ on every site) and that’s where you (with Google … Click “Build-Ins” in the upper right hand corner.

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